How does TV Compete in the Social Media Universe?
On Tuesday I attended a very lively discussion about the “state” of Television here in Seattle presented by the Seattle Ad Club. The presentation was titled “Television Evolution and Future Trends“,...
View ArticleWhat do Starbucks, Toyota and Dell Know that You Don't?
Today I ran across a very interesting post which shows a direct correlation between social media engagement and top financial performance. Starbucks, with a social media marketing team of 6 people...
View ArticleHeadline in today's INSIDE RADIO –"VSS Sees Major Shifts in Media"
It’s not that “the sky is falling” on traditional media, it’s that traditional media is just getting the message that’s of most interest to me. This story in today’s Inside Radio may be news to the...
View Article2009 King County Elections – Some websites just don't click
My ballot is in the mail. Wouldn’t it be amazing if you quit seeing and hearing all campaign ads the day you mail your ballot? Ahhhh. I have a few election questions one of which I touched on in a...
View ArticleEmail and Social Media spends to top traditional media in 2010
A study from the Center for Media Research, in conjunction with InsightExpress, indicates that more than half of marketers plan to include social media in their media plans next year. The survey of...
View ArticleFacebook and Twitter? Social Media is much more!
If you think that Facebook and Twitter make up the whole of Social Media, think again. This report from CNBC does a great job of describing the true changes affecting the advertising and marketing...
View ArticleApple Move is "patent-ly" offensive
Why would Apple apply for a United States patent for technology that would force users of its operating systems including iPods and iPhones to watch and or listen to compulsory advertising? According...
View ArticleToday’s Radio Pirates!
I blogged earlier about the Pirate Radio movie and our need for Pirates to take over radio today, to engage with listeners passionately about something. I have had a few people comment to me that “HOT...
View ArticleComcast spends to rebrand as XFINITY. Let me explain . . .
A brilliant move by Comcast. Instead of focusing attention (money) on really improving customer service, or perhaps doing something valuable for the consumer like NOT playing games with pricing,...
View ArticleWhy Consumers Don’t Trust Car Dealers
Why Consumers Don’t Trust Car Dealers I got the official looking envelope (below) in the mail the other day. Since I own an Acura, and the words “Please do not Discard” were printed prominently on the...
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